In 2010, IMPACT Collective launched Village at Leesburg, an eclectic town center in Loudoun County, Virginia, with a summer block party. Tenants included retailers such as Wegmans, Charming Charlie, Altar’d State, LA Fitness, as well as restaurants, offices, and residential units. The event was geared towards families to come and enjoy a fun-filled shopping experience. Proceeds from the event benefited the Loudoun Habitat for Humanity.
Project Size and Scope:
2,500 attendees (500 were expected)
Duration of Project:
July 17, 2010
The goal of the event was to attract a large crowd to the new shopping center. IMPACT used its vast network to bring American Idol finalist Elliott Yamin to perform at the event. This celebrity appearance, coupled with heavy grassroots marketing, strategic event marketing, and awesome vendor partners ensured a great turnout that well surpassed the client’s expectations!
Benefits to Customer:
IMPACT Collective is one of the few full-service event planning companies that can handle everything from the conception of the event to the day-of coordination, along with marketing and promotions. Our marketing team was able to create numerous digital and hardcopy marketing products that enhanced our support for the client and shared the event with a wider audience. The addition of Elliott Yamin and local figures like the Mayor of Leesburg was a thoughtful touch that only IMPACT can bring.