IMPACT Collective was contracted by The Winery at Bull Run to manage and coordinate marketing, sales and event management of its 225-acre estate historic Civil War themed vineyard.
IMPACT launched the winery with a showcase “You Had Me at Merlot” that accommodated more than 10,000 bridal and corporate prospects over the course of 6 years. Sales generated nearly $6,000,000 in weddings and private event sales and public events such as festivals like Blue Belle Festival, Fall Crush Festival, Bluegrass & Barbecue, Sipping & Painting, Magic Shows, Comedy Shows, Yoga Events, Trivia Nights and live music concerts. IMPACT was responsible for booking 3 live acts per weekend across 52 weeks per year which increased community vibes and wine sales.
Project Size and Scope:
More than 1,000 weddings, corporate parties, and charity fundraisers.
Duration of Project:
2012 to 2017
Benefits to Customer:
$6,000,000 sold in public & private events over 5 years which increased wine sales and brand awareness.
Review by client:
“We have had the pleasure of working with Eddie Fam for more than six (6) years, during which time he worked as our Sales and Marketing Director. Under Eddie’s tenure, the Winery had hosted more than 1,000 events including weddings, corporate events and social engagements. Eddie consistently improved event sales revenue year after year, all while spearheading the Winery’s marketing efforts. Eddie’s networking acumen served the Winery well, introducing clients to the beauty, history and fine service the Winery has to offer. Eddie is an extremely dedicated and passionate professional that would serve any client in the same manner. He stays current with the industry’s constant changes and innovations, and knows the right steps to take in order to complete his mission. Eddie has been a great addition to The Winery at Bull Run for the past six years and we look forward to hearing about his future successes.” ~ Owner, Jon Hickox