Project Overview:

IMPACT Collective was contracted by The Winery at Bull Run to manage and coordinate marketing, sales and event management of its 225-acre estate vineyard.

Support Provided:

IMPACT executed a wedding showcase “You Had Me at Merlot” that accommodated more than 2,000 bridal prospects which generated nearly $6,000,000 in private event sales. We also coordinated festivals such as Blue Belle Festival, Fall Crush Festival, and Bluegrass & Barbecue. IMPACT was responsible for booking 3 live acts per weekend across 52 weeks per year which increased vibes and wine sales.

Project Size and Scope:

More than 750 weddings, corporate parties, and charity fundraisers

Duration of Project:

Spring 2012 to 2018

Benefits to Customer:

$4.5 million of wine sold and $6,000,000 in private event bookings since the venue opened in 2012.