IMPACT Collective was contracted by The Winery at Bull Run to manage and coordinate marketing, sales and event management of its 225-acre estate vineyard.
IMPACT executed a wedding showcase “You Had Me at Merlot” that accommodated more than 2,000 bridal prospects which generated nearly $6,000,000 in private event sales. We also coordinated festivals such as Blue Belle Festival, Fall Crush Festival, and Bluegrass & Barbecue. IMPACT was responsible for booking 3 live acts per weekend across 52 weeks per year which increased vibes and wine sales.
Project Size and Scope:
More than 750 weddings, corporate parties, and charity fundraisers
Duration of Project:
Spring 2012 to 2018
Benefits to Customer:
$4.5 million of wine sold and $6,000,000 in private event bookings since the venue opened in 2012.