Walmart & Sam’s Club

Project Overview:

IMPACT Collective was hired by Walmart to coordinate interactive, sustainable recruiting and networking receptions in 10 cities across the country. IMPACT negotiated all contracts and agreements on behalf of the client, providing comprehensive support and guidance. Our goal was to create an intimate and inviting atmosphere for the global college students that were in attendance. These events took place in conjunction with the Students In Free Enterprise (SIFE) National Competitions.

Project Size and Scope:

Nearly 900 students were reached in 10 cities within a 6 weeks time frame

Duration of Project:

Spring 2010

Benefits to Customer:

IMPACT’s vision and execution led to significant results in top-level recruitment. We set Walmart and Sam’s Club apart from the competitors including Nabisco and Home Depot by featuring an exclusive lounge experience for select students. By working closely with Walmart’s Project Manager, SIFE’s Event Manager, and the venue, we were able to meet the goals of the client as was set forth in their original RFP. Each recruitment event hosted up to two hundred prospective employees.

Showcased Sustainability:

The student networking and recruitment events featured a theme of sustainability. IMPACT tied this theme into its execution by using environmentally friendly products in an innovative and marketable fashion.

Promoted Philanthropy:

IMPACT showcased a handful of the communities impacted by Walmart’s philanthropic efforts. We demonstrated the importance of giving back as part of Walmart’s initiatives to positively impact their employees and surrounding communities. The event series was deemed a “major success” by Walmart’s upper management and executive team.

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